Consumers produce a vast amount of information about their preferences, experiences and other activities that businesses can use to enhance their products and services to match customer demands. Finding the right analytics tool to capture and analyze the data is an essential step in meeting business goals for higher engagement, greater sales, and more efficient operations.
Start by deciding which kinds of data you’d like to integrate, and how you intend to integrate them. Some tools are more geared toward traditional enterprise reporting, while others are designed to assist you do more advanced mathematical analysis or track sensitive information like healthcare data. You should also think about the way that the analytics tool you are looking at will integrate with your current workflow and data structure.
Certain tools are specifically designed for sophisticated users and data scientists, while others let non-technical users analyze data using a point-and click interface. It is also important to examine the options for data visualization and features provided by each tool. Certain tools are designed to create visual charts while others require SQL or third-party tools in order to model the data prior to it being able to be analysed.
After you’ve narrowed your options, be aware of the cost and whether the platform is cloud-based https://softwarehall.com/big-data-analytics-tools-comparison or based on software licenses or subscription fees. Some tools are free while others require an upfront investment as well as ongoing maintenance costs. Be sure to compare these costs with the potential benefit from the insight and efficiencies obtained by using the analytics tool.